That is the nature of the commercial market. They come out with a certain variety of styles, colors, and sizes and hope that it fits everyone's needs. There is no room for creativity on the buyer's part, no room for customization.
The world of handmade is different. Especially on Etsy. They even have an option where you can contact the shop owner and express your ideas on a custom item that they can make for you. It might be a little scary, but realy, sellers love doing special things for their customers!
A couple of weeks ago, I was looking through Etsy at wooden runes. I found a woman, who's Etsy store was called Greenwomancraft, who made wooden runes, as well as wooden pendants that have symbols burned into them. I thought of an idea of a wooden pendant with a rune symbol burned into it, so I can have that rune close to me at all times. I e-mailed her, and told her about my idea, and she was happy to make one for me. This is the end product:
I wear it very often. The rune symbol's name is Thurisaz, and it ia rune of protection against negative energies.
Another example is something that I recently made for a customized order. A very nice woman e-mailed me and asked me if I can make a stitch marker set for her in another color, other than the turquoise set I had. I was happy to make her a set in red. It really taught me that one color that works for some people might not work for someone else, and to have more of a variety in my work, to cater to everyone. Just because I might personally like a color doesn't mean other people won't like them. Here is the stitch marker set:
I honestly would have never thought of pairing these beads with the copper rings, but in the end, I really love the result. I am glad that I got to collaborate on someone else's creativity!
When shopping handmade, don't be limited to what is there. There is always a possibility to create something else that caters to your specific liking. That way, you will have something that is one of a kind~ it's the beauty of handmade. And there will be no cashiers that look at you strangely. :)